Futura and itc and Avantgarde

 
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JoeClark
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MessagePosté le: Lun 6 Nov - 12:34 (2017)    Sujet du message: Futura and itc and Avantgarde Répondre en citant

Hello everyone,


In the company where I work, we use Futura font as the institutional font.
Futura, that I love, is been the company font for ages, and now they decided to introduce the use of a further font, to be used in conjuction with Futurs. The font they just added is Avant Garde.
Now my question is, do you think than adding a font that is, from a class perspective, very similar to Futura (they are both geometric sans-serif) is a good idea? I do not think so, but I am a bit concern because talking with people they look me as I am mad, when I actually think mixing to so similar fonts (even if they are both very good) is a 'mistake'


can you tell me your opinion on this?





Thank You!!!




I didn't find the right solution from the Internet.
References
http://www.graphicdesignforum.com/forum/forum/graphic-design/typography/1636380-futura-and-itc-and-avantgarde
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